HEALTH

Green Roads acquired by Valens
Valens is paying $40 million in cash and stock upfront for Green Roads, with an additional $20 million milestone payment available once the business achieves certain financial milestones.
Trusting the gut: Digestive aids grow in importance among consumers
As consumers grow more aware of the link between gut health and their overall health, digestive aids are becoming part of their daily routine.

KeVita launches Prebiotic Shots

KeVita Prebiotic Shots, available in beet lemon, blueberry mint and turmeric ginger flavors, are fermented with kefir culture and offer 3 g of prebiotic fiber.
Rite Aid seeking green, better-for-you product suppliers with upcoming summit

The retailer’s virtual Clean, Green and Better for You product summit on July 29 will identify front-end suppliers whose products support whole health and use clean ingredients.
Nature’s Bounty hair, skin and nail supplement take on jelly bean format

Nature’s Bounty Optimal Solutions Advanced Hair, Skin and Nails Jelly Beans, containing keratin and biotin, come in mixed berry, strawberry and watermelon flavors.
Bulletproof launches gummy vitamins

Bulletproof gummy vitamins, available in four varieties, aim to help specifically targeted need states, the company said.
Focus On: Experienced team, targeted marketing propel Focus Consumer Healthcare’s revived brands

Officials at Focus Consumer Healthcare are extremely confident that they have the secret to successfully nursing ailing brands back to health.
Beauty from the earth: Plant-based beauty makes mainstream waves

A host of plant-based offerings — from CBD to vegan formulations — are hitting the beauty aisle and driving innovation.
Nutrafol rolls out postpartum hair health supplement

Nutrafol Postpartum features the brand’s proprietary Synergen Recovery Complex, as well as shatavari, apple extract and nettle, the company said.
MegaFood aims to support immune system via elderberry zinc syrup

MegaFood Elderberry Zinc Immune Support Syrup contains the daily recommended intake of zinc, as well as organic elderberry and antioxidants, the company said.