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GroovyGrams bridges the digital divide in greeting cards
SEATTLE -- There's a new digital service that aims to disrupt the greeting card industry, with a surprising twist.
GroovyGrams is an online subscription service that takes digital comments and turns them into handwritten, personalized physical cards. The company is targeting the loved ones of older adults who are not tech-savvy. By subscribing with GroovyGrams, a Millennial, for example, can keep in touch with grandma without her having to use social media or email.