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CINCINNATI — Febreze is looking to eliminate tough odors and freshen the air in cars, the brand announced.

The Febreze car vent clip features a modern design that allows it to easily attach onto the air vent in the car, providing odor elimination and freshness while on the road. It also includes a unique membrane that allows the product to slowly release scented oils, though consumers can adjust the scent level via the scent intensity dial.

SEATTLE — A new lighter roast coffee from Starbucks has debuted at retail.

Starbucks said its new Starbucks Blonde Roast is designed to cater to coffee drinkers that prefer a lighter roast to the brewer's current portfolio of medium and dark roast coffees.

EAST AURORA, N.Y. — Fisher-Price is introducing a new device that allows preschoolers to watch television shows on the go.

EL SEGUNDO, Calif. — Fresh & Easy has expanded its Eatwell and Goodness lines with more than 60 new products.

The Eatwell line, which now will include such items as breakfast cereals, whole grain pasta and turkey meatloaf, was launched in 2010 to offer customers seeking nutritionally balanced food without compromising taste. The Goodness line, which now includes such items as sunflower kernels multi-pack, chicken risotto and vanilla animal crackers, are products that provide wholesome options for fun meals and snacks for children, Fresh & Easy said.

PLANO, Texas — Dr Pepper is embracing its originality in flavor and as a brand with the debut of its latest advertising campaign.

The brand launched its “Always One of a Kind” campaign, which includes a new commercial that celebrates people's individuality by having fans show off their own original expressions on t-shirts that describe what makes them unique. The commercial also features a cover of “I’ve Gotta Be Me,” which is performed by singer/songwriter and OneRepublic front man Ryan Tedder.

LAS VEGAS — Kodak is debuting its latest products, including two new cameras, at the 2012 Consumer Electronics Show in Las Vegas, despite rumors that the company will be seeking bankruptcy protection.

AYER, Mass. — Vitasoy-USA announced that it has promoted one of its marketing executives.

Susan Rolnick now will serve as VP sales and marketing, the tofu and Asian pasta maker said. Prior to joining the company in 2009, Rolnick served as director of marketing for ConAgra's Lightlife division.

RACINE, Wis. — Ziploc has tapped chef and television personality Rachael Ray for a two-year initiative that is designed to help consumers give their food and diets a "freshness makeover."

The Great American FreshOver Project, Ziploc parent company SC Johnson said, was designed to provide families the tools they need to keep their diets full of fresh, healthy foods every day. The initiative includes: