Charlotte's Web is poised to corner nearly 35% of the food/drug/mass CBD market with the acquistion, valued at roughly $99 million in equity consideration.
The Vancouver, Wash.-based brand has created a new campaign, inspired by its love of the outdoors, that highlights its mission of “Health, made happy.”
Poise partnered with actress Busy Philipps on the “Takes Poise” campaign, which looks to spark honest conversations to help demystify leaks, the company said.
CBD PM Softgel Capsules include cbdMD’s broad-spectrum formula alongside such ingredients as melatonin, chamomile and valerian root in its proprietary sleep formula.