Industry observers said that opportunities abound in first aid, especially with aging baby boomers needing more products and a dramatic shift to self-care that drives patients into retailers seeking solutions to minor ailments.
PowerReviews’ Cheryl Sullivan writes about the important role that consumer-generated brand content can play in building a private-label OTC strategy to take on Amazon.
As consumer demand for vitamins increases, the question remains whether retailers want to put enough resources to satisfy the growing and changing demands of the VMS department.
Organic Valley’s Fuel high-protein milkshake, available in chocolate, vanilla and coffee flavors, is produced without the use of toxic pesticides, the company said.
Natrol Kids Melatonin is specially formulated to help children get to sleep faster and sleep longer, the company said. They are available in two formulations — fast-dissolve tablets and gummies.
