Cetaphil rolls out product display at CVS honoring Camp Wonder
FORT WORTH, Texas -- Galderma, the makers of Cetaphil, is unveiling a limited-edition product display in partnership with the Children's Skin Disease Foundation (CSDF) and Camp Wonder, an initiative of the CSDF at 1,500 CVS stores.
As part of the brand's five year partnership with the Camp Wonder program, Cetaphil Moisturizing Cream is being showcased exclusively at 1,500 CVS Pharmacy locations nationwide through June, honoring the memory of Camp Wonder camper, Samantha "Sammie" Smith.
"It is very special to all of us at Galderma to see the Camp Wonder limited-edition display featuring Sammie's artwork at CVS Pharmacy locations for another year in a row. Throughout our five years in partnership, Galderma and the Cetaphil brand have raised over $700,000 to help support the Camp, which is made possible through partners like CVS Pharmacy," said Miles Harrison, president and general manager of Galderma for North America. "It is our plan to support the CSDF and Camp Wonder for years to come and continue to bring awareness to children suffering from life-threatening skin diseases through the purchase of our limited-edition product."
Camp Wonder is a medically-staffed summer program that invites nearly 100 children ages seven to 16 who suffer from severe and fatal skin diseases to experience a week away from bullies, mean stares and that isolating feeling of being different. Instead, children get to experience the joys of being a kid at summer camp just like so many others across the country. The week-long camp is funded by the CSDF, an organization founded in May 2000 by Francesca Tenconi. As an adolescent, Francesca suffered from a potentially life threatening skin disease and missed out on normal childhood activities. She wanted to use her experience to help others, so on her 16th birthday she asked friends and family to forgo gifts and help her create the CSDF. Since then, the work of Francesca has touched the lives of hundreds of children and families, including Sammie's.
The Cetaphil Moisturizing Cream, $15.99 (16 oz.), will be on display through June at CVS/pharmacy locations nationwide.