With the brand’s platinum status, PlantFuel will be included in an exclusive marketing campaign and more than 100,000 samples will be sent to GNC's Pro Box customers.
Nina Barton, a 10-year veteran of Kraft Heinz and seasoned CPG executive, will lead the combined company of Natrol and Jarrow Formula, both of which are owned by New Mountain Capital.
The investment is aimed at providing growth capital for new customer contracts to accelerate PharmaSmart’s connected health growth strategy in the United States and Canada.