The Durham, N.C.-based company recently announced the acquisition of RockTape, a maker of kinesiology tape, medical education and other health-and-wellness products.
The New General Market Purpose-Driven Summit featured a panel of CPG executives titled "What’s Your Why," where panelists discussed the extent to which the reason behind companies bringing their products to market can be critical to how they go about selling them.
Panelists from Bausch + Lomb, Milani Cosmetics, Edgewell Personal Care and Paris Presents discussed how they connect on both a practical and emotional level with their consumers as part of the New General Market Purpose-Driven Summit.
The Miami Lakes, Fla.-based company has added three products to its offerings — DIM, Apple Cider Vinegar plus Matcha, and Beet Root with Magnesium supplements.
The company said this makes vitafusion the first vitamin brand to use recycle-friendly shrink film labeled packaging in the United States. The packaging was rolled out earlier this year on vitafusion’s MultiVites 150-count gummies.
The product features themed bands that evoke Marvel’s Spider-Man, and Garmin’s Spider-Verse app takes on a comic-book style to encourage healthy habits.
