In order to educate consumers about wearing a moisturizer with SPF, the brand has launched a rom-com-inspired campaign that blends humor and education.
The campaign aims to champion women’s worth by encouraging them to become entrepreneurs without fear or failure, as well as help them find the confidence to overcome obstacles.
The “Own Your Age” initiative explores the different facets of aging and the pressures older women experience while also helping create a positive discourse around embracing any age.